Business blogs can bring new customers to your business. It's a corporate and unconventional tool to communicate with customers and employees. Blogging can redefine your business if used in a proper way. Business blogs do not typically involve promoting a product or service but they represent the company as a whole. So how can a blog help your business?
Blogs can help you finding potential clients!
Like I said, business blogs are not just for promotion of a particular product but the whole company , so on this platform you can discuss the industry you work in and the products and services provided by you as well. This can said to be a passive way of promotion.
You can be an industry expert
Your blog can depict your expertise in some particular field(s). Writing good articles on the hot topics of the field which you are good at makes you popular in your niche and you can become a go-to resource in your field of excellence. In this way you can build a much stronger customer base.
Helps in creating a community of your own
Business blogs can help in creating a community of people of shared interest(s). A successful business blog is the one where readers actively communicate. Communication is generally through the comment box. By following the trend of comments you can learn a great deal about your audience.
What are the ADVANTAGES of business blogs?
- Blog is a low-cost alternative to make a web presence.
- These are dynamic in nature (as compared to the static web pages)
- Updating a blog is much quicker and easier as compared to that of a website. Even if you are not a programmer you can operate blog on your own.
- It gives exposure to a larger audience.
Some Essentials of business blogging:
Always have a personal string attached to your business blog: Share a little bit of yours thoughts, ideas and experiences. Let the people know more about you. This gives a personal touch and also an individual presence to your blog. Your blog looks much more original.
Try to include relevant points: Have a tendency to slightly go off the topic so that it doesn’t become monotonous and the interest of readers remains intact. But always keep in mind the flavor and individuality of your blog.
Categorize the contents: Sort out and arrange the articles in your blog related to the interests of readers of various fields.
Review your blog: Periodically go through the contents of your blog to check if it needs any modifications. This will help in the maintenance of the contents’ quality.
According to the studies done by Six Apart and Gawker Media, a blog reader visits thrice as many as times as that of internet average. It was also found that the blog readers are more likely to buy products online. So if you can offer a product that can be sold online, it will be beneficial for you and your organization.
