When is the right time to run Ad-Campaign on your blog?


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When people start a blog they are in a dilemma on when to start running ads on it .Well, there are two kinds of campaigns for this :

Posting ads from day 1:

Many people think that posting ads from day one is not a wise decision, as it makes the blog look more commercial and in seek of money but this certainly has its own advantages:

Reader’s Response- From day 1 people visiting your blog will see ads running on it and they will be used to it, but if you put ads later then they might get annoyed as the readers are very particular about this and might stop coming to your blog. Starting your ads from the beginning sets the expectations of your readers.

Design- You don’t need to change the design of your blog later on to post your ads. From day 1, your blog’s layout will be consistent and if you change it after a while then people may find it difficult to
navigate through your blog.

Ad Optimization- When you keep running ads on your blog for a long time then you get a rough idea on what kind of ads work best on your blog and hence can optimize it accordingly. Starting early with your ad campaign will also give you ample time to experiment with your ad spaces.

Earnings- it’s pretty obvious that in the beginning you won’t be having a high traffic which in turn won’t fetch you a handsome revenue but meager amount per day can add up to make it a considerable one.

Running ads after establishing a reader’s base-

The argument of running ads from day 1 is that you potentially turn down your blog. Some say that they don’t want to put down new readers with advertisements.

 So another approach made by many bloggers is to put ads after making a good reader’s base and Search Engine ranking. But this also should be wisely done; gradually placing the ads can also educate you about your readers’ response.

But the ultimate decision can only be made by the individual blogger.

Just give it a thought, which one can harm your blog more, putting ads from day 1 or changing your blog’s layout later?