With more and more people getting on their smartphones and tablets, Mobile Marketing is on a rise! Statistics show that soon India will lead the world in app market. In the past few years, communication through mobile has increased by over 500%, further leading to more frequent online searches.
Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
The aim of mobile marketing varies across different industries, although the main focus is to develop promotions that target specific consumer groups and launch new service offerings. Mobile marketing in the BRIC countries currently takes the form of mass market campaigns that target customers through bulk messages. However, this is expected to change as marketers start utilizing location-based services, which will be driven by the increased penetration of smartphones and improved mobile infrastructure to enable accurate and high-bandwidth services.
Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all times. As a result, customers can check your marketing messages and campaigns in real time. In terms of response rate, mobile marketing is approximately five times more effective than the average email marketing campaign. This, of course, translates to less media waste and a higher return on investment from mobile marketing plans.
By using a customer’s geographic information through location-based services (LBS), it may be possible to have a personalized conversation with customers based on what they are currently doing at the time. This information can be collected through information via broadcast services like Bluetooth, QR codes, or NFC.
Forms of Mobile Marketing:
1. SMS:
In 1990s mobile phones were able to receive only text messages and as a result, SMS marketing was the only option available.Though the technology progressed tremendously since then but SMS still now it is still used widespread.Short Message Service is the one of the quickest and commonest ways of sending company updates, products, services, offers to leads and customers.
2. MMS:
Multimedia Message Service facilitates a slideshow of content in the form of text, images, audio or even video. Technology like MMS A2P allows companies to send as well as receive such MMS.But in comparison to SMS marketing, MMS marketing is more expensive.
3. Push Notifications:
Push Notifications allow the companies to interact directly with the users. As it involves downloading the applications, it is costly in short run but very economical in long run.
4. App Based Marketing:
There are countless mobile apps available today in the market, whether Android-based or iOS-based. Smart mobile marketers are nowadays concentrating on app based marketing by using services like Google ADMob.
5. In-Game Mobile Marketing:
Who doesn’t love playing games on mobiles irrespective of the age group your customers and leads belong to? Adding banner ads or pop-up menus or even video ads in mobile games can help boost your sales and revenue.
6. Mobile Web Marketing:
It involves the use of both the world wide web and mobile phones. It can be classic web marketing such as pop-out ads but it can also involve optimisation of a website in order to make it both search engine and mobile phone friendly. Since the number of mobile phone users connecting to the Internet is growing rapidly, mobile Internet marketing is one of the fastest growing mobile marketing strategies.
7. QR Codes:
Quick Response codes are another form of Mobile Marketing that helps the users to access a web link by scanning a 2D image with their mobile camera. This leads to easy navigation of the website without typing the web link manually in mobiles.Once read, the customer will get information on promotions, discounts, business information, and so on.
8. Bluetooth:
Benefits like permission-based technology, impressive transfer speed, being a radio-oriented technology and free of cost make Bluetooth a widely used form of mobile marketing. Bluetooth allows you to deliver SMS or MMS messages to potential buyers within a particular geographical position for free. As a result, this type of mobile marketing is especially popular among locally oriented businesses although it has its drawbacks as well. Firstly, the mobile phone users need to be within a particular distance of a Bluetooth enabled computer and secondly, they need to accept the message.
The fact that the average person has their smartphone within reach 22 hours a day says mobile is one of the best mediums to reach your customers. You have to be where your customers are to be successful and your customers – no matter what business you’re in – you are living in a mobile world.
Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
The aim of mobile marketing varies across different industries, although the main focus is to develop promotions that target specific consumer groups and launch new service offerings. Mobile marketing in the BRIC countries currently takes the form of mass market campaigns that target customers through bulk messages. However, this is expected to change as marketers start utilizing location-based services, which will be driven by the increased penetration of smartphones and improved mobile infrastructure to enable accurate and high-bandwidth services.
Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all times. As a result, customers can check your marketing messages and campaigns in real time. In terms of response rate, mobile marketing is approximately five times more effective than the average email marketing campaign. This, of course, translates to less media waste and a higher return on investment from mobile marketing plans.
By using a customer’s geographic information through location-based services (LBS), it may be possible to have a personalized conversation with customers based on what they are currently doing at the time. This information can be collected through information via broadcast services like Bluetooth, QR codes, or NFC.
Forms of Mobile Marketing:
1. SMS:
In 1990s mobile phones were able to receive only text messages and as a result, SMS marketing was the only option available.Though the technology progressed tremendously since then but SMS still now it is still used widespread.Short Message Service is the one of the quickest and commonest ways of sending company updates, products, services, offers to leads and customers.
2. MMS:
Multimedia Message Service facilitates a slideshow of content in the form of text, images, audio or even video. Technology like MMS A2P allows companies to send as well as receive such MMS.But in comparison to SMS marketing, MMS marketing is more expensive.
3. Push Notifications:
Push Notifications allow the companies to interact directly with the users. As it involves downloading the applications, it is costly in short run but very economical in long run.
4. App Based Marketing:
There are countless mobile apps available today in the market, whether Android-based or iOS-based. Smart mobile marketers are nowadays concentrating on app based marketing by using services like Google ADMob.
5. In-Game Mobile Marketing:
Who doesn’t love playing games on mobiles irrespective of the age group your customers and leads belong to? Adding banner ads or pop-up menus or even video ads in mobile games can help boost your sales and revenue.
6. Mobile Web Marketing:
It involves the use of both the world wide web and mobile phones. It can be classic web marketing such as pop-out ads but it can also involve optimisation of a website in order to make it both search engine and mobile phone friendly. Since the number of mobile phone users connecting to the Internet is growing rapidly, mobile Internet marketing is one of the fastest growing mobile marketing strategies.
7. QR Codes:
Quick Response codes are another form of Mobile Marketing that helps the users to access a web link by scanning a 2D image with their mobile camera. This leads to easy navigation of the website without typing the web link manually in mobiles.Once read, the customer will get information on promotions, discounts, business information, and so on.
8. Bluetooth:
Benefits like permission-based technology, impressive transfer speed, being a radio-oriented technology and free of cost make Bluetooth a widely used form of mobile marketing. Bluetooth allows you to deliver SMS or MMS messages to potential buyers within a particular geographical position for free. As a result, this type of mobile marketing is especially popular among locally oriented businesses although it has its drawbacks as well. Firstly, the mobile phone users need to be within a particular distance of a Bluetooth enabled computer and secondly, they need to accept the message.
The fact that the average person has their smartphone within reach 22 hours a day says mobile is one of the best mediums to reach your customers. You have to be where your customers are to be successful and your customers – no matter what business you’re in – you are living in a mobile world.
