On 5th June, 2013 Amazon was officially launched in India. The world's largest e-commerce company now lands in India. Though in February, 2012 Amazon had staged its entry into Indian Market with the launch of Junglee.com but now the company has decided to come to the mainstream of the business.
Does Amazon's entry in India a big reason to worry for Indian e-comm players?
Does it block the scope for new-startups to evolve in India?
Different people have different say over these questions but one thing is for sure, now Indian e-comm wouldn't be same anymore and the ambiance is set to change irrevocably.
For now, company is following marketplace model, because of FDI regulations. Amazon would only handle the logistic part for the sellers which the call it as "Fulfilled by Amazon" model.
