Mobile Marketing : The next Big thing in Digital Marketing

With more and more people getting on their smartphones and tablets, Mobile Marketing is on a rise! Statistics show that soon India will lead the world in app market. In the past few years, communication through mobile has increased by over 500%, further leading to more frequent online searches.

Why Do FreeRecharge and PayTM gives Cashback on Recharges

Currently there are more than 780 million mobile subscribers in India and 90% of them use prepaid mobile connections. The ARPU (average recharge per unit) for GSM subscribers stands at around Rs 105. Simple mathematics tells us that there are prepaid recharges of more than Rs.70 billion happening every month, with most of the transaction happening offline.

Post-Amazon era in India

On 5th June, 2013 Amazon was officially launched in India. The world's largest e-commerce company now lands in India. Though in February, 2012 Amazon had staged its entry into Indian Market with the launch of Junglee.com but now the company has decided to come to the mainstream of the business.

Does Amazon's entry in India a big reason to worry for Indian e-comm players?

Does it block the scope for new-startups to evolve in India?

Different people have different say over these questions but one thing is for sure, now Indian e-comm wouldn't be same anymore and the ambiance is set to change irrevocably.

For now, company is following marketplace model, because of FDI regulations. Amazon would only handle the logistic part for the sellers which the call it as "Fulfilled by Amazon" model.

Google Drive:Transforming the way you work

Google Drive isn’t really just about storage,it’s about moving everyone’s work to the cloud. 
Finally the much awaited 'Google Drive' was unveiled, ending months of speculation about Google launching an online drive.
"Just like the Loch Ness Monster, you may have heard rumours about Google Drive. It turns out, one of the two actually exists," Sundar Pichai, senior vice-president, Chrome & Apps, posted on an official Google blog recently.

Facebook Introducing its own app store

Facebook today announced that it intends to offer what it calls an "App Center" in coming weeks.
For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga," Facebook's Aron Brady said in a blog post.
 "Everything has an app detail page, which helps people see what makes an app unique and lets them install it before going to an app."

Microsoft To provide its Live@edu services to AICTE

Microsoft has cracked its biggest could computing deal with AICTE (All India Council for Technical Education) of providing its Live@edu communication and collaboration software to more than 7 million students and half a million teachers. The project will afford IT access to 11,000 AICTE affiliated institutions across India over the next three months. The cloud deployment will expand student’s access to high-quality technical education and collaboration.

Live@edu is a free suite of hosted Microsoft services and applications that is intended for educational needs. Live@edu service offers email, Microsoft Office Web Apps, instant messaging and storage (10 GB each) to over seven million students and nearly 500,000 faculty members under the AICTE, with a total reach of 7.5 million users - roughly double the size of the Los Angeles population. AICTE is Microsoft's largest cloud customer.

The Evolution of Social Networking Sites

Being connected to the world has never been so easy before, thanks to social media, they made it possible to connect to people far away with just a click of button.From sending an “QWERTYUIOP” e-mail to the adjacent computer to a powerful marketing tool, what we see today is the result of many evolutions in Social network sites (SNSs).

Google to introduce ‘Semantic Search’

Google is facing a tough competition from Microsoft’s Bing and Apple’s Voice search (Siri) . In an attempt to fix its shortcomings and to maintain dominance in search market, Google is tapping into the virtual brain of a Freebase database of knowledge regarding what things are and how they relate to one another and is soon going to include the concept of ‘Semantic Search’ in their search algorithm.
This change to search is among the biggest in the company's history and could affect millions of websites that rely on Google's current page-ranking results. At the same time, they could give Google more ways to serve up advertisements.